About Us

I remember sitting at the table doing homework with my daughter after school, and she goes into her backpack takes out her lipgloss and starts to apply some on. It was something in that moment where I just stopped and starred at her admiring her so elegantly putting it on. I said to her “we should just make our own line of lipgloss with how often we go through it” and she laughs and says “Mom that would be so cool” then proceeds to do her homework.

I have always had visions of starting my own business and felt that I needed to bring this vision that God gave me to life. So when you see SHESMILES, it is important that you know this brand is deeper than vanity. SHESMILES is about celebrating all the great moments we have in life, embracing every EMPOWERED decision we make and always remembering to celebrate YOU!

-xoxo, CEO Madisyñ & Subriña.